Sunday, August 18, 2019

Advertise Your Business on Google


Google Ads ( Known as Google Adwords before July 2018) is an online advertising program which is managed by Google. It allows users to create online ads and advertise their products and services.


The Google Ads service is a paid online advertisement service where you have to pay when a visitor clicks on your ad. This service connects you to the audiences who are interested in your product and services.

Now let me brief you how it actually works.

When someone searches on Google for a particular topic, say "Create a Website", then Google shows a list of recommended websites for you. But if you observe closely then on the top and bottom you will see sponsored links which are denoted by green "Ad" label.


Google adwords


Google Ads can be used for creating relevant ads using keywords that people use while searching for something on the Google search. When the keyword is searched by someone on Google, your ad is shown. If the user clicks on your ad then they are redirected to your website. 

When you use Google Ads, keywords are used to determine your cost of advertising. There is a cost per click bid amount associated with the keywords that you choose. A higher cost per click bid can allow your ad to show at a higher position on the page. 

Now, a few questions might be coming up in your mind. 

Why use Google Ads to advertise your business ?

Google is the most used and trusted search engine on the web. It receives more than 3 billion searches in a day. It is one of the most potential platform to promote your business and reach the targeted audiences. 

Google Ads can be the most effective way to drive relevant and qualified traffic to your website when people are searching for the types of services your business offers.

What is the cost for advertising on Google ?

Google Ads is on a Cost per click basis. The average cost per click in Google ads is $2. This cost may vary on a number of factors like competitiveness of the keywords, quality of the advertising campaign and geographical location.

Google ads is based on a bidding system where an advertiser needs to select the maximum bid amount which he wants to pay for a click on his ad. The higher amount you bid, the higher placement of your ad you get.

Will Google Ads work for me?

Many people are confused if Google ads will work for them or not.

So the answer to this question is that if you have some money to invest then just tryout the Google ads service.

Google ads works for all kinds of businesses. It's just a matter of trial. You might need some time in the beginning to learn about it. But once you start getting the taste of success, you will surely love it.

So just spare a few dollars and test the market and see if it works for your business.

Types of Advertising on Google Ads?

There are four types of advertising available on Google ads. They are:

1) Display Ads

2) Search Ads

3) Video Ads

4) App Ads

Now let me brief you a little about these ad types.

Search Ads is the most popular and shows up text ads for a particular Google search.
Video Ads is used to create a video ad which can be shown up on YouTube videos.
Display Ads works as banner or text ads and can show up on Gmail or other network websites.

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